Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?
Public DepositedPresidential candidates in the United States do not intentionally advertise in states without rigorous competition for electoral votes. However, in some areas of noncompetitive states, media markets overlap with battleground states, exposing these regions to political ads. These spillover advertisements allow us to examine the relationship between advertisements and individual campaign contributions, with data from the Wisconsin Advertising Project and the Federal Elections Commission. Using propensity-score matching within uncontested states, we find that 2008 aggregate giving in zip codes exposed to political ads was approximately $6,100 (28.1% of mean contributions) more than in similar zip codes without advertisements.
Urban, Carly and Sarah Niebler. Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?
American Journal of Political Science 58, no. 2 (2014): 322-336. https://onlinelibrary.wiley.com/doi/epdf/10.1111/ajps.12073
Sarah Niebler is a professor of Political Science at Dickinson College.
For more information on the published version, visit Wiley's Website. https://onlinelibrary.wiley.com/doi/epdf/10.1111/ajps.12073
MLA citation style (9th ed.)
. 2014. dickinson.hykucommons.org/concern/generic_works/f4c857c3-17f1-4e9b-8886-145d2288e6bf. Dollars On the Sidewalk: Should U.s. Presidential Candidates Advertise In Uncontested States?.APA citation style (7th ed.)
(2014). Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?. https://dickinson.hykucommons.org/concern/generic_works/f4c857c3-17f1-4e9b-8886-145d2288e6bfChicago citation style (CMOS 17, author-date)
Dollars On the Sidewalk: Should U.s. Presidential Candidates Advertise In Uncontested States?. 2014. https://dickinson.hykucommons.org/concern/generic_works/f4c857c3-17f1-4e9b-8886-145d2288e6bf.Note: These citations are programmatically generated and may be incomplete.