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Persuasive Advertising and Consumer Welfare

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Erfle, Stephen. Persuasive Advertising and Consumer Welfare. Pennsylvania Economic Review 2, no. 2 (1992): 14-30.

Economists studying the welfare effects of advertising typically face a dilemma: advertising appears to change tastes, but welfare effects are not calculable when tastes change. By using a model where taste do not change, Kotowitz and Mathewson (1979) derive a method for calculating the welfare effect of informative advertising. This paper presents a model of persuasive advertising in which tastes do not change; the welfare effect of persuasive advertising is therefore calculable using this model.

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  • Pennsylvania Economic Review

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MLA citation style (9th ed.)

Erfle, Stephen E. Persuasive Advertising and Consumer Welfare. . 1992. dickinson.hykucommons.org/concern/generic_works/9af45327-17ca-4b3f-8740-0885883e2310?locale=en.

APA citation style (7th ed.)

E. S. E. (1992). Persuasive Advertising and Consumer Welfare. https://dickinson.hykucommons.org/concern/generic_works/9af45327-17ca-4b3f-8740-0885883e2310?locale=en

Chicago citation style (CMOS 17, author-date)

Erfle, Stephen E. Persuasive Advertising and Consumer Welfare. 1992. https://dickinson.hykucommons.org/concern/generic_works/9af45327-17ca-4b3f-8740-0885883e2310?locale=en.

Note: These citations are programmatically generated and may be incomplete.

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