Cultural psychology has flourished over the past several decades. As a burgeoning research field, it deepens our understanding of people's culturally embedded beliefs, values, and behavioral patterns, with far-reaching implications for international communication and business (for a review, please refer to Leung et al., 2005). Despite its achievements, well-established cultural theories are facing increasing challenges in the border-crossing world of international business and organizational management. To illustrate, an example is the mixed findings regarding the importance of job autonomy. It has been widely assumed that job autonomy is promoted and thus should yield positive outcomes in Western societies (e.g., North America, Australia), as it aligns with the cultural values of individualism and low power distance (Wu et al., 2015; Tripathi et al., 2018). Empirical findings and practical observations, however, show a complex picture that sometimes the East and South Asian such as Chinese, Japanese, and Indians benefit similarly or even more from job autonomy compared with Westerners (Li, 2019; Charoensukmongkol, 2022). In her celebrating remarks on 50 years of the Journal of Cross-Cultural Psychology, Best (2019) exhorted scholars to continue to evaluate and leverage cultural differences to improve international communication and intergroup relations. This collection is intended to take a step in this direction by focusing on the predictive power of existing cultural models and the potential of new constructs in unpacking cultural differences.

Jiang, Feng, Su Lu, Rui Zhang, and Ning Zhang. Editorial: Revisiting Cross-Cultural Comparison on International Business: Challenges and Opportunities. Frontiers in Psychology 13 (2022): e941217. https://www.frontiersin.org/articles/10.3389/fpsyg.2022.941217/full

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Copyright © 2022 Jiang, Lu, Zhang and Zhang.

Rui Zhang is a professor of Psychology at Dickinson College.

This published version is made available on Dickinson Scholar with the permission of the publisher. For more information on the published version, visit Frontier's Website. https://www.frontiersin.org/articles/10.3389/fpsyg.2022.941217/full