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Public Relations and Advertising

Attentive to Difference: Ms. Magazine, Coalition Building, and Sisterhood

O Criador:

Farrell, Amy Erdman

Descrição:

Farrell, Amy. Attentive to Difference: Ms. Magazine, Coalition Building, and Sisterhood. In Feminist Coalitions: Historical Perspectives on Second-Wave Feminism in the United States, edited by Stephanie Gilmore, 48-62....

Tipo:

Part of Book
Persuasive Advertising and Consumer Welfare

O Criador:

Erfle, Stephen E.

Descrição:

Erfle, Stephen. Persuasive Advertising and Consumer Welfare. Pennsylvania Economic Review 2, no. 2 (1992): 14-30. and Economists studying the welfare effects of advertising typically face a dilemma: advertising appears to...

Tipo:

Article