advertising
Persuasive Advertising and Consumer Welfare
Erfle, Stephen E.
Erfle, Stephen. Persuasive Advertising and Consumer Welfare. Pennsylvania Economic Review 2, no. 2 (1992): 14-30. and Economists studying the welfare effects of advertising typically face a dilemma: advertising appears to...
Persuasive Advertising and Consumer Welfare.
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Erfle, Stephen E.1
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