Brand, Sarah Dunn
Marketing K-Pop and J-Pop in the 21st Century
The recent proliferation of the internet has posed many challenges, and opportunities, for music industries across the world. This paper explores the variance in the marketing strategies employed by the Japanese and Korean...
ETD1
Brand, Sarah Dunn[remove]1
Japanese music industry1
Korean music industry1
digital distribution of music1
idol system1
tie-up system1
Asian Studies1
Digital Humanities1
Japanese Studies1
Korean Studies1
Music1
English1
20171
East Asian Studies Honors Theses1
Dickinson College1